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By: Richard Del Cazzo
Web site: http://www.hdtv-hdtv.com
Philips is to introduce the greatest ever choice of flat
screen LCD and plasma televisions with its 2004 FlatTV™
range, with more design options, screensizes and models on
offer than any other television manufacturer today.
The range includes 25 new models and 12 screensizes, ranging
from a 14-inch (36cm) LCD portable right up to a 50-inch (127cm)
plasma model. With this much variety, Philips is able to offer
consumers a FlatTV screen solution for every room in the home,
bringing together exciting and complementary designs with
the very latest picture quality technology.
All Philips FlatTVs are designed to deliver an unparalleled
viewing experience, and no more is that the case than in the
large screen models in the 2004 range. Philips has brought
together unique innovations such as Pixel Plus™2 and
Ambilight™, technologies which, respectively, enhance
on-screen picture performance and create a more comfortable
and involving viewing experience in the living room.
This year’s large screen FlatTVs, covering 30-inch
(76cm), 32-inch (81cm), 37-inch (94cm), 42-inch (107cm) and
50-inch (127cm) screensizes, and include a bold new design
approach across several lines, with a choice of four distinctive
executions integrating the display in a daring visual concept.
Across the range, Philips is also applying other award-winning
picture enhancement technologies, such as Digital Natural
Motion™. Furthermore, Philips is broadening its application
of Pixel Plus video processing, applying the second generation
of this award-winning technology in three LCD-based Philips
FlatTVs this year, the 32PF9986, 37PF9986 and 42PF9986, and
the 42PF9966 and 50PF9966 plasma sets.
like the acclaimed first generation - makes a breathtaking
difference in the image definition of a standard television
picture, dramatically enhancing individual pixels to create
visibly higher definition as a result. Pixel Plus 2 adds a
combination of advanced sharpness and resolution processes
to other digital picture enhancement technologies, such as
Digital Natural Motion, dynamic contrast, color enhancements
and noise reduction enhancement.
Philips is applying its bold approach to FlatTV screen design
in family of smaller models, which range from 14-inch up to
23-inch (58cm) screen sizes, and provide perfect solutions
for smaller spaces such as bedrooms, offices or kitchens.
The 2004 range of smaller Philips FlatTVs includes a total
of 13 new sets in four exciting styles offering a choice of
feature levels to suit budget and need. At the core of the
range are the widescreen 17-inch (43cm) 17PF9946, the 23-inch
(58cm) 23PF9946 and the 26-inch 26PF9946 (66cm) sets finished
in a modern, rounded design. A two-tone color scheme combining
a high gloss white back with a silver front, plus an attractive
circular ‘disc’ tabletop stand, creates a stunning
visual statement whether the sets are switched on or off.
Philips’ new smaller screen LCD screen FlatTVs are
‘lifestyle-orientated’, designed to fit consumers’
lives and home needs of consumers by being as complementary
and unobtrusive as possible, while reflecting the style and
taste of their owners.
Attractive looks are matched by practical design features,
such as integrated side controls, which help emphasize how
thin the FlatTVs are. Stand-mounted FlatTVs also feature a
unique cable management system, which enables cabling to be
concealed in the stand itself, and in the process preserve
the clean, cordless lines of the set. The stands are also
hinged, enabling viewers to tilt the FlatTV to their preferred
viewing angle.
Philips’ commitment to television picture quality is
underlined throughout the entire 2004 FlatTV range. Even in
the smaller screen sizes, Philips has applied its picture
innovations, such as Pixel Plus, Active Control with light
sensor or Digital CrystalClear, ensuring sharp, clear images
from any source. These are underpinned by Philips’ use
of state-of-the-art active matrix TFT LCD panels to ensure
better and wider viewing angle performance.
Philips will commence the introduction of its 2004 FlatTV
range in Europe from the second quarter of 2004 onwards.
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