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By: Richard Del Cazzo
Web site: http://www.hdtv-hdtv.com
Enhancing one of the most comprehensive lineups of LCD flat
panel TV's, Sony Electronics today introduced the world's
largest integrated high-definition LCD flat panel TV's.
This new 42-inch model LCD flat panel TV, along with another
32-inch flat-panel LCD integrated HDTV are both part of Sony's
acclaimed XBR® series. The expanded flat-panel lineup
also includes a 50-inch HD-ready XS series Plasma WEGA™
TV.
These three LCD flat panel TV's include the advanced WEGA
Engine™ system and a variety of picture enhancement
technology features that will delight the home theater entertainment
and HDTV enthusiast.
The 42-inch KDL-42XBR950 and 32-inch KDL-32XBR950 LCD flat
panel TV's are now Sony's largest flat-panel HD integrated
LCD TV models, expanding the company's rapidly-growing LCD
category. They both feature an ATSC/QAM compatible tuner.
Unique to the new models is the Twin View™ Picture-And-Picture
feature, which allows users to watch high-definition and analog
programs simultaneously.
"The introduction of these high-definition XBR LCD
WEGA LCD flat panel TV's clearly demonstrates the rapidly
increasing demand for flat-panel television and our goal to
provide the widest choice of screen sizes and display technology,"
said Tim Baxter, senior vice president of marketing of Sony's
Home Products Division. "Consumers look to Sony for the
latest in television technology and outstanding picture quality.
And all three sets deliver the latest technology and the ultimate
picture performance with the Sony proprietary WEGA Engine
system."
With the two new sets, the company now offers nine LCD WEGA
LCD flat panel TV's ranging from 15-inch to 42-inch screen
sizes.
The plasma LCD flat panel TV category continues to grow
and Sony is leading the trend with its latest 50-inch model
in the Plasma WEGA XS series. The new KE-50XS910 unit incorporates
many of the XBR series' features, including the re-engineered
plasma panel driver, the WEGA Engine system, Memory Stick®
media playback, a DVI-HDTV connection and twin surround audio
system for an outstanding home entertainment experience.
"Sony is the major force in the U.S. plasma market,"
Baxter said. "The best way to reinforce our number 1
position is with the introduction of the latest 50-inch plasma
LCD flat panel TV, offering power and performance in one easy-to-use
package."
Sony now offers eight Plasma WEGA models in the U.S., ranging
in screen sizes from 32-inch to its flagship 61-inch integrated
HD XBR series model.
In addition to the WEGA Engine system, the new XBR models
incorporate a proprietary panel driver LSI (Large Scale Integrated
circuit) for LCD, which improves response rate resulting in
minimized image blur for fast action scenes. For greater contrast,
a new contrast enhancer function automatically adjusts brightness
and contrast to maximize picture reproduction, especially
in dark scenes.
The LCD flat panel TV's also include the industry standard
DVI-HDTV (Digital Visual Interface) connection, ensuring improved
contrast and detail with better white tone and video noise
reduction--- without the quality losses associated with a
typical analog connection.
Additionally, the XBR LCD flat panel TV's include a high
quality i.LINK® digital interface for D-VHS support, an
advanced Memory Stick® media slot for JPEG still images,
MPEG video and MP3 audio playback, and five sets of A/V inputs
(3 composite, 2 component). This allows for easy hook up to
a Sony DVD Dream™ system, ES series audio/video components
or any DVD player with room for a Mini-DV camcorder, and even
a VCR.
The new LCD flat panel TV's have sleek, floating screen
design, and the 42-inch XBR model also features removable
speakers for flexibility in custom installations.
The KDL-42XBR950 and KDL-32XBR950 LCD flat panel TV's boast
a wide viewing angle of 170 degrees and will be available
in January for about $10,000 and $5,500, respectively, while
the KE-50XS910 plasma TV will be available this winter for
about $10,000.
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